Genre Memo: Stakeholder Analysis

   For this assignment we were to construct a genre memo for stakeholder analysis.  Below is my genre memo, which gives the purpose of a stakeholder analysis, the general format and look, and how it applies to my ENC1102.

To: Professor Vives, Instructor

From: Gina Richardella, ENC1102 student

Subject: Genre Memo: Stakeholder Analysis

Date: 12 October 2012

Purpose

The purpose of a stakeholder analysis is to identify one’s audience in which the research or information is directed towards.  The stakeholders are those who will be most interested in one’s research conversation and already have a significant amount of knowledge about the topic.  The importance of this type of analysis is to clearly state who the information is involving and why those stakeholders are qualified in the topic’s field.  Some examples of stakeholder analysis are: the Sustainable Management Development Program for the U.S. Centers for Disease Control and Prevention, Tim Loberstein’s article on childhood obesity which address the Newsletter of the UN Standing Committee on Nutrition, and SAP’s stakeholder analysis.  All three serve to identify whom their aiming to reach with information.

Layout/Organziation:

Stakeholder analysis often include:

·      Specific examples of real life stakeholders

·      Works Cited

·      Double Spaced, 12pt. font, deepening on circumstance

·      Charts/ Graphics

·      Formal and professional tone

·      Black space between paragraphs

·      Conclusion of general ideas about stakeholders

Stakeholder analysis do not include:

·      Title pages

·      Pronouns: “I,” “you,” “me,”

·      Bullets

·      Extensive detail on research conversation

Application to the Course

The stakeholder analysis is key to ENC1102 as it helps students to clearly identify their audience for their research topics.  If the audience is unclear, it becomes difficult to provide a proper tone for the paper.  Moreover, distinguishing boundaries of how much knowledge of specific topic terms is needed is also hard.  If the stakeholders are clearly established, than the student knows how to go about relaying their research findings. For this course, the stakeholder analysis is taking one’s authors, or others talking about the topic, why they are interested in one’s research issue.